The survey, which was fielded from September 15-18, polled 1,005 adults aged 18 and older across the United States. It found that most Americans are uneasy with Google’s dominance of the Internet in general and the search advertising market in particular.
Majorities find Google’s business practices unfair and there is broad support for the FTC’s investigation of Google.
Here are the main findings of the survey:
- Eight in ten (79%) Americans favor the FTC’s investigation of the company for restricting fair competition and misleading consumers. Half (49%) say they strongly favor the FTC’s actions.
- Over six in ten (63%) say it is unfair for Google to use the profits it makes from its dominant position in search advertising to buy smaller, innovative companies at an early stage, preventing them from becoming competitors.
- Over eight in ten (84%) say it is unfair for Google to take content from other websites and present it as its own, depriving these other websites of potential consumer traffic.
- Three-quarters (74%) say it is unfair for Google to raise prices for advertising without notice and to favor large e-commerce companies over small local businesses.
- Over six in ten (64%) believe a single company that controls 79% of the market for a good or service should be subject to existing antitrust laws. Only a quarter (23%) say such a company should not be subject to these laws and 13% are not sure.
- Almost six in ten (57%) feel that Google’s control of 79% of the search advertising market is bad for consumers. Only a third (33%) consider this a good thing for consumers.
- Two thirds (65%) believe Google’s control of the mobile search market is bad for consumers.