February 22nd, 2012 | | SUBSCRIBE
Google’s new policy underscores a major issue within the Internet ecosystem – Google, with overwhelming control over the U.S. and European search markets (with 79% and 94% dominance respectively), no longer feels any competitive pressure to build and retain consumer trust. As the NAAG letter points out, “It rings hollow to call [consumers'] ability to exit the Google products ecosystem a ‘choice’ in an Internet economy where the clear majority of all Internet users use – and frequently rely on – at least one Google product on a regular basis.”
FairSearch.org applauds these state antitrust enforcers for recognizing how Google’s abuse of its dominant position in search harms consumers – and for demanding answers from the company’s leadership. We believe consumers benefit from more choices in the search marketplace that are competing to win user trust, innovating to improve products and displaying results transparently.
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